Mental Marketing – What makes people buy from you?

Mental Marketing – What makes people buy from you?

What makes people buy from you?[adsenseyu2] Nine out of ten sales people will answer that question logically: “Mike, when it comes to big-ticket sales, people are motivated by intellect, logic and reason.” Wrong. Intellect, logic and reason substantiate the decision, but the real decision is based on an emotional connection. Chuckle. I can hear some […]